Last week, Bell Business customers were treated to an exclusive and wildly successful digital marketing webinar hosted by Cory York, the CEO and co-founder of Webware.ai. With over 400 RSVPs and a packed digital room, this event sparked energy and insights for small business owners eager to scale using modern tools like Instagram ads and AI marketing automation.

This wasn't your average webinar. Cory kept the energy high, encouraging real-time audience interaction and showcasing live examples from attendees. He opened with a key message: “Instagram is the Super Bowl of attention—and every business should be advertising there.”

Key Takeaways from the Event:

  1. Instagram Ads Work.
    If You Do It Right Cory shared how Webware scaled from 150 outbound sales reps to just 10 by harnessing the power of Instagram video ads. Using just a $50/day budget, Webware’s initial ad (recorded on an iPhone, no polish, just authenticity) delivered over 2,000 customers and millions in revenue.

  2. Paid Beats Organic (Usually)
    While many businesses struggle with organic reach, the webinar focused on leveraging paid video content to drive measurable leads—especially when combined with a solid CRM and follow-up system.

  3. The 7-Part Content Framework
    Cory revealed his secret script format for creating compelling marketing content:

    • Start with the problem

    • Show the dream outcome

    • Tell a personal story

    • Introduce your solution

    • Bust the common myths

    • Recap your value

    • End with a clear call to action

    This isn’t just a video script—it’s a psychology-backed sales formula anyone can follow.

  4. AI Gives You Time, Talent, and Team
    Webware’s tools use AI automation to replace expensive overhead. Think CRM-driven email marketing, lead scoring, and follow-up reminders—all without lifting a finger. “AI is the crane that lets small business owners move mountains,” Cory said.

  5. Your Website is Your Digital Asset
    Another golden nugget: “Social media is rented space. Your website is the only thing you own online.” And it’s that digital property, backed by SEO and lead generation, that increases the value of your business long-term.

If you missed this one, keep your eyes peeled for the next event. Book a demo today to see how your business can run on autopilot using AI.

Let’s stop working harder—and start marketing smarter.